Hugo Houle and teammates received warm welcome at Premier Tech Campus
The visit from World Tour Team Israel – Premier Tech to Rivière-du-Loup had nothing to do with a coincidence. Cycling should get more exposure in Québec and Canada. Actually, Israel – Premier Tech is the most Canadian team on the World Tour. This visit to the Bas-St-Laurent region was an opportunity to celebrate this sport and put the spotlight on it!
A great pride shared by all
When Québec cyclist Hugo Houle won stage 16 of Tour de France on July 19, 2022, we could feel the energy and joy bursting through the Premier Tech Campus. Not only Hugo Houle became the first Canadian since 1988 to win a stage of one of the most prestigious races in the world, but he also became the first Québec cyclist to win a stage of the Tour de France. Premier Tech team members are proud to see their company’s name on the Israel – Premier Tech jersey.
Israel – Premier Tech celebrates victory in Rivière-du-Loup
It was quite natural for Hugo Houle and his teammates to celebrate their European victories with their Premier Tech family before heading off to the Grands Prix cyclistes de Québec et de Montréal — the only two World Tour races in America.
During their visit to Rivière-du-Loup, the members of Israel – Premier Tech visited Premier Tech Headquarters, giving them the opportunity to learn more about the company’s various expertise and technologies.
Bonding while fuelling the passion for cycling
The professional athletes received a warm welcome from the team members who had the opportunity to talk with them. It was a unique moment for many and a golden opportunity for others!
This is the case for Britanie Cauchon. A Premier Tech athlete riding with the Espoirs Premier Tech team, she had been invited for the day. “This is such a great opportunity to speak with them, especially Hugo Houle and Guillaume Boivin who are both from Québec. I would like to ask them for advice so I can keep on improving my performances.”
The young cyclist then got herself ready to join the riders for their last long training before the Grands Prix cyclistes. Many other team members, who can maintain an average speed of 35 kilometres per hour, also rode with Israel – Premier Tech. They headed west along the St. Lawrence, the Bas-St-Laurent landscape rolling out as the headwind blew from the river.
A strong commitment toward cycling
Premier Tech’s commitment toward cycling started more than 25 years ago. Dedicated to making a difference in the world of cycling, we are doing everything we can to promote it and contribute to its growth, whether on regional amateur tours or international professional ones. Moreover, Premier Tech’s passion for cycling is closely tied to its Values and Culture. Premier Tech and cycling teams both thrive on teamwork, their desire to win, and the drive to surpass themselves and become leaders. It is that common vision that gives meaning to this strong and unique partnership.