Premier Tech becomes sponsor of St Michel – PREFERENCE HOME – Auber93 cycling team

 Premier Tech is thrilled to announce a two-season partnership with the cycling team St Michel PREFERENCE HOME – Auber93.

As part of this sponsorship, Premier Tech will notably support the women’s ProTeam program in the next stages of the team’s development.   

“This opportunity fully aligns with the reason why Premier Tech has been committed to cycling for over 30 years — building bridges across all levels of the sport and supporting the development of Québec and Canadian cyclists,” says Jean Bélanger, president and chief executive officer of Premier Tech.

This partnership helps pave the way for three elite Canadian cyclists to join the team — Alison Jackson as well as Simone Boilard and Clara Émond, both from Québec, while reflecting the growing momentum of women’s cycling on the Canadian and international stage.  

“Partnering with Premier Tech marks a milestone for our team. We share a common vision: an inclusive, integrated cycling ecosystem driven by talent diversity. We are pleased to welcome Premier Tech and pursue this shared ambition,” says Charlie Nerzic, deputy general manager of the team.