After multiple discussions with the team and careful assessment of all relevant circumstances, Premier Tech has decided to step down as co-title sponsor of the team taking effect immediately.
Although we took notice of the team’s decision to change its name for the 2026 season, the core reason for Premier Tech to sponsor the team has been overshadowed to a point where it has become untenable for us to continue as a sponsor.
First and foremost, we want to thank the team — riders and staff — for the four unforgettable seasons by their side, and to acknowledge their incredible accomplishments and professionalism, both on and off the road.
We have been involved in cycling for 30 years, but above all, we are passionate about our industries, our markets, our clients, and our team members since 1923. They are at the very heart of our purpose and why Premier Tech exists. We want each of these stakeholders to feel enthusiastic and proud to be associated with Premier Tech, its brands, its products, and its services.
Premier Tech’s ambition in cycling has always been to build bridges across all levels of the sport, paving the way for athletes and staff to achieve their full potential. Supporting the growth of the sport, alongside the development of Québec and Canadian cyclists, is at the heart of this commitment — and will remain so in the future.
