A partnership that gets kids moving

Wide-eyed wonder, buzzing energy, and a meaningful challenge: teaching third- to sixth-graders to ride bikes safely and with confidence. That is the mission of the Embarquez program, led by the Québec Federation of Cycling Sports (Fédération québécoise des sports cyclistes).

This program offers workshops across eight regions in Québec, including the Bas-Saint-Laurent region. Supported by Premier Tech, Embarquez helps kids learn, progress and enjoy time outdoors, building their skills and fostering autonomy. Each session is an inspiring opportunity that empowers kids of all levels to gain confidence and ride even farther.

With a fleet of around thirty bikes, Embarquez provides kids with a unique opportunity to take up cycling or build on their skills, guided by experienced instructors and a motivating environment.

Some discover balance, movement and the independence of cycling — moving past their doubts, building confidence and experiencing the joy of pedalling for the first time. Others take their skills further — learning better control, trying advanced techniques and even testing out stunts. This program also includes bike mechanic workshops to teach kids how to fix common issues with their equipment.

Embarquez also extends the cycling season with fatbike workshops, introducing kids to the features of these oversized-wheeled bikes designed for snow and rough grounds.

By riding on wintry trails, they build ease and confidence while discovering a new way to stay active, have fun and explore their environment — no matter the season. It is a wonderful way to enjoy cycling all year long.

The support of Premier Tech also enables the Embarquez program to continue offering workshops in Indigenous communities, where around 30 bicycles are donated during each activity to ensure sustainable access to cycling as a means of transportation. Since 2023, four Indigenous communities have benefited from these workshops.

The most recent activity took place in the Innu community of Uashat Mak Mani-Utenam, near Sept-Îles, in 2024. A fifth activity is planned for 2025 in the Innu community of Pessamit, located in the Côte-Nord region.

The mission of Embarquez goes beyond introducing kids to cycling. It is about creating an inclusive environment where they can learn at their pace and explore all that cycling has to offer.

Joining forces to strengthen our impact

Committed to making a difference in the communities where it operates, Premier Tech supports Embarquez to help the program extend its reach across the Bas-Saint-Laurent region while allowing kids to grow and gain autonomy. 

This program goes beyond individual benefits — it creates a meaningful collective impact by fostering active mobility, healthy lifestyle habits, and respect for the environment.

*This story is from the Premier Tech Report 2025.