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Committed within our communities

Premier Tech is deeply committed to the regions in which it operates — a natural, long-standing dedication rooted in our belief that businesses and their teams have a responsibility to foster dynamic, thriving communities.

Our actions — whether supporting organizations and individuals or contributing to the development and construction of infrastructures — aim to create a meaningful and sustainable impact.

The following concrete examples, both past and present, highlight the extent and consistency of our commitment.

Focusing our efforts for greater impact

Premier Tech has decided, many years ago, to focus on three key areas — namely health, education and sport. By clearly defining these areas of action, our impact is strengthened.

Contributing to the improvement of community-based health care and education services is important for Premier Tech, whether by funding state-of-the-art health care equipment or partnering with various programs and foundations that support families and children in their educational journey.

— Contributing to the improvement of community-based health care and education services is important for Premier Tech —

Creating lasting impact

Giving back to our communities is also about building the future. Through the improvement of infrastructures or the construction of new ones, we aim to leave a lasting impact.

Premier Tech supports infrastructures and high-quality sports facilities that benefit entire communities for generations to come. Among these, the Premier Tech Centre and Stadium — a multifunctional arena and a multi-sport complex located in Rivière-du-Loup —, the Bromont National Cycling Centre (Centre national de cyclisme de Bromont) and the Premier Tech Multiplex, a multi-sport stadium in Richer, Manitoba.

Joining forces

Premier Tech also empowers team members to support causes they deeply care about, expanding the reach of its impact.

More than 150 team members volunteered at the 56th finals of the Québec Games (Jeux du Québec) in 2023, playing an active role in the planning and success of the event. Premier Tech fully supported their engagement by allowing them to dedicate time to the event.

Moreover, when a team member is committed to a sports-related cause, Premier Tech is pleased to get involved in the project — as is the case, for example, with the Canoe-Kayak Club of the Rance (Club de Canoë-Kayak de la Rance) in France. The same goes for the team members participating as the Premier Tech cycling team in the Grand défi Pierre Lavoie, held annually in Québec.

As part of an annual campaign, Premier Tech invites team members across Québec to donate to causes they value — and matches their donations. 

During the second edition in 2025, support reached over 71 organizations in six regions across Québec.

Supporting all levels

Engagés depuis près de 30 ans dans le monde du cyclisme, nous sommes convaincus que notre implication contribue au développement de ce sport et des athlètes. Animés par une véritable passion, nous y sommes engagés à tous les niveaux.

Notre soutien débute dès la relève avec le Club Espoirs Premier Tech, une organisation visant à introduire les jeunes au cyclisme et à les accompagner dans leur développement au Québec. Aux Pays-Bas, le club Het Snelle Wiel accompagne les cyclistes de tous âges, du niveau amateur à élite.

En France, nous soutenons la Team Factory 80, un club de développement de cyclisme sur route et cyclo-cross. Cet engagement se prolonge au niveau senior élite avec l’équipe québécoise Premier Tech X Endo Lévis, avant de rejoindre les rangs du cyclisme continental UCI avec CIC U Nantes Atlantique, en France.

Enfin, notre appui s’étend jusqu’au plus haut niveau du cyclisme, avec des équipes évoluant sur le WorldTour.

This presence allows us to inspire young cyclists, fuel their passion and support their growth, while helping elite athletes reach the highest level of their sport. In doing so, we have built essential bridges between every level of the sport. 

Driven by this ambition, Premier Tech established a partnership two years ago with the Québec Federation of Cycling Sports (FQSC — Fédération québécoise des sports cyclistes), in collaboration with CIC U Nantes Atlantique. This allowed promising junior athletes from Québec to experience European racing.

“The support of Premier Tech makes a real difference. For Québec athletes, early exposure to European cycling is essential to reaching the highest levels of the sport. Cycling is well established in Europe, which means the level of competition, the race profiles, and the size of pelotons can be challenging for our riders. The first encounter with this reality is often a shock. That is why we aim to expose them to it as early as possible, so they can confirm their motivation to pursue this path over the long term.” 

— Louis Barbeau, general manager of the FQSC

— This presence allows us to inspire young cyclists, fuel their passion and support their growth, while helping elite athletes reach the highest level of their sport. —

Supporting talent

For nearly 35 years, we have been supporting athletes whose potential we believe in by creating impactful opportunities for their careers.

Some of the athletes supported by Premier Tech have even reached the Olympic Games, the highest level in their discipline. This was the case for middle-distance runner Charles Philibert-Thiboutot, whom we supported over the past five years, including his participation in the Paris 2024 Olympic Games.

Other athletes supported by Premier Tech stand out with increasingly impressive results, such as swimmer Raphaëlle Tremblay. Last March, she was named Canadian Rookie of the Year in swimming. This award highlights her incredible season, during which she was also named Québec’s Athlete and Rookie of the Year.

Helping communities shine

Premier Tech is also committed to supporting meaningful projects that benefit entire communities.

The Musique Fest Premier Tech, a music festival held in Rivière-du-Loup, is a good example of this commitment. From the very beginning, Premier Tech played a pivotal role in helping set the festival in motion. Building on an attendance that doubled between its first two editions, this event has become deeply embedded in the region’s cultural ecosystem, enhancing its attractiveness and reach across Québec.

Our support for the Memorial Cup — Canada’s most prestigious junior ice hockey tournament, which crowns the country’s top team —, serves as another great example. Held in Rimouski in 2025, this event drew over 40 000 attendees. This internationally renowned tournament showcased the Bas-Saint-Laurent region on the national stage, while celebrating the next generation of athletes and highlighting the dedication of staff teams and volunteers.

*This story is from the Premier Tech Report 2025.